When you have a website, you know that one of the best strategies that you can use to get targeted traffic for free to your website is content marketing. So, most websites tend to host their own blog where they write about the most common problems their target audience has, the solutions, promote their products or services, among others.
The reality is that content marketing is also a great SEO strategy since it allows you to have more pages on your website and you will be seen as an expert in your field by Google. So, your website tends to rank higher as you add newer pages.
While big companies don’t have any problems in having 10 or 50 blog posts published a day, the reality is that you do. After all, when you are running a small or even a medium-size business, you just can’t afford to hire unlimited writers. You have a limited budget. So, some small and medium-size website owners decide to try out content curation.
Simply put, when you are using content curation, you won’t need to write anymore. Instead, your time will be spent searching for the best content created by others and you then publish it on your website.
If you want to establish your website or brand as unique and to where people can turn to when they are looking for answers in your area, then content curation is not for you. When you become a content curator, you are only being a filter; you’re not showing what you know. You are only showing what others know and giving them even more credibility and authority.
No matter where you go, you see unlimited content. While in the old days you used to have blogs and even article directories, the truth is that every single website can be a source of content that you can use. Just think of LinkedIn, Facebook or even Twitter. You just can’t see al the sources to actually know you’re publishing the best content.
Today, consumers want to talk to the responsible of the website or business. They want to be well treated and they do need to see a person in charge. Not the logo or the slogan but a person. And the same thing happens with content curation.
When you opt for this strategy, your visitors will only be able to see the perspective of the post you chose, not your perspective.
When you are a content curator, it will come a time where you have your preferred sources. So, most of the content you publish is from certain specific websites or individuals. And with this,you will be helping them build their authority. You will be promoting their ideas, their perspectives.
As you can see, while it may save you some time in the present, the truth is that content curation is simply not worth it. It’s way better to have fewer blog posts, fewer pages on your website but with powerful content that includes your own ideas and perspectives than keep posting others’ content.