Creating content takes a lot of time. You need to research and then write all the important information in a compelling and engaging way. Even a relatively small article can easily take 1 or 2 hours to write.
And if you’re trying to publish 1 or 2 1000 words articles, you probably already realized how long does it take to create good content.
All websites need content. They need updated content on their websites, on their social networks, on any forums they plan to use, and for guest posting. If you try to do all the content on your own it’s quite likely you’ll burn out before you start getting enough visitors to sustain your business model.
Outsourcing at least some of the content creation is a great solution for both bloggers and small to medium-sized businesses. When you outsource content creation you’re buying time, time that you can use in other tasks, or simply to scale up the content you can publish.
Here are some of the advantages of outsourcing your content creation:
1 – You can scale your efforts quickly, and get much more quality content than if you were trying to do it all by yourself. You need to test some writers to make sure you have the right people working for you, but when you finally find the perfect writing service or a reliable freelancer, you can produce much more content and grow quickly.
2 – You can communicate with your writers in real time and it’s even possible to build your own virtual team and have people all over the world collaborating on the same project. This gives you the full flexibility of having a team producing your content 24 hours a day, 7 days a week.
3 – It saves you time and money
Hiring a freelancer writer or a content agency can save you time and money. By outsourcing this time-consuming task you can work on other parts of your business, and outsource your content is usually cheaper than to hire a local writer on part or full time.
Content takes a lot of time and energy and that’s why it’s one of the most common tasks that small businesses outsource.
If you’re still not sure if you should outsource your content or not, take a look at the market leaders in your industry and see how much content are they publishing on their blogs and on all the other platforms. They probably already have a virtual team or at least outsource most of the content creation in order to be able to keep publishing that kind of quantity and quality.
Content is the key for traffic and for building your brand. It’s such an important part of your business that you can’t simply neglect it. So, if you haven’t done so, try to outsource some of your content to see how much your business can grow with it.